Krista Parkinson is President of Content Partners, LLC, a first-of-its kind entity that provides liquidity to owners of royalties and other passive profit participations in film, television, music, and other entertainment industry projects. Both an investment fund and asset management company, Content Partners has created a unique market that offers maximum, immediate financial security to clients—including individuals, partnerships, estates, and corporations—while Content Partners assumes the future risks and rewards of their cash flows in an uncertain environment.

With over seventeen years of experience in the entertainment industry, Ms. Parkinson oversees business development, marketing and day-to-day operations of Content Partners, LLC. Ms. Parkinson sources deals and leads outreach efforts to all Hollywood gatekeepers such as attorneys (transactional, litigators, family law, trust & estate etc...), business managers, personal managers, financial institutions, agents and others associated with profit participants. She also coordinates speaking engagements, industry panels and CE/MCLE presentations for the Content Partners team. In addition, she orchestrates investor conferences and manages press.
Prior to joining Content Partners in 2007, Ms. Parkinson had spent the majority of her career at the William Morris Agency (now William Morris Endeavor). Though she began working in the renowned agency's Television Department as a temp, she quickly discovered a passion for the business side of entertainment. Promoted to agent in 2001, Ms. Parkinson represented clients in the Non-Scripted/Alternative Television Department. She secured and negotiated deals with nearly all of the major television outlets, including CBS, ABC, Fox, NBC, HBO, Bravo, E!/Style, MTV, and VH-1, to name only a few. Ms. Parkinson also worked with a variety of William Morris clients and personalities during her tenure, including Ryan Seacrest, Naomi Judd, Wynonna Judd, Brooke Burke, Jay McGraw, Brooks & Dunn, Morgan Freeman's Revelations Entertainment, and Courtney Cox-Arquette's Coquette Productions.

After eight years at William Morris, Ms. Parkinson shifted gears to work as Vice President of Development and Media Sales for Tony Hawk's production company, 900 Films. She also launched her own company, First Step Media, a consultancy that assisted recent college graduates in landing their first jobs in the entertainment industry, through private coaching and motivational speaking engagements. As of Fall 2013, Mr. Parkinson is an adjunct professor at USC’s Cinema School teaching a 15-week course to undergraduates course titled “Breaking into the Business of Hollywood” designed to teach undergrads how to get their first jobs in entertainment.
Ms. Parkinson is active in her community outside of the entertainment business. Her charitable contributions include, Reading for the Blind at the Braille Institute, building a home for a Peace Corp. doctor in Kenya, and participating in and raising money for the Revlon Run/Walk for Women's Cancers. She currently sits on the advisory board of The Good News Foundation, a not-for-profit started by Joe Maloof and TV newswoman Wendy Burch to award college scholarships to women studying journalism.

Ms. Parkinson earned her Bachelor of Arts in Broadcast Journalism from Brigham Young University.

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