JOHN MASS is Executive Vice President of Content Partners, LLC, a first-of-its kind entity that acquires and manages film and television libraries and also provides liquidity to owners of royalties and other passive profit participations in film, television, music, and other entertainment industry projects. Both an investment fund and asset management company, Content Partners has created a unique market that provides liquidity and financial security to IP right holders and royalty holders—including corporations, individuals, and partnerships Content Partners assumes the future risks and rewards of their cash flows in an uncertain economic environment.
Mr. Mass has the unique combination of experience in finance, production and talent management. He was a partner at Oasis Media Group, a personal management company, focusing on the representation of content creators, and a producer of films, television shows and other forms of entertainment. Since its inception in 2010, the company has produced programming for ABC, MTV, ABC Studios, Discovery and Lifetime, amongst others.
Prior to Oasis, he spent the 17 years at William Morris Agency, LLC (now William Morris Endeavor). He most recently served as Executive Vice President where he headed Corporate Development and New Ventures. Mr. Mass was also on the company’s board of directors. In his capacity at William Morris, Mr. Mass was in charge of strategic planning, acquisitions, and investments on behalf of the company. While in his position, Mass oversaw the due diligence, investment analysis, negotiation and management of the company’s investments. Such investments included: Incentive Filmed Entertainment (a financing facility from Aramid Capital and JP Morgan Chase to finance $300MM of independent films over 5 years), “Everyday with Rachel Ray” magazine (a joint venture between Reader’s Digest and Rachel Ray, which was one of the most successful new magazine launches in publishing history), and Artist Development Fund (a financing vehicle for music content and marketing). Additional investments included Emmy nominated “Family Court with Judge Penny,” “Merv Griffin’s Crosswords,” Lola FX, A Band Apart Commercials, The Animation Show, Giant Realm, amongst others. Mass also opened the company’s first office in Shanghai. Further, Mass was responsible for developing strategy and handling transactions for some of the company’s highest profile clients.
Prior to his role as head of Business Development and New Ventures, Mr. Mass founded and managed the agency’s corporate consulting (William Morris Consulting or WMC) and digital departments. As head of WMC, Mr. Mass was responsible for leading his team in the design and execution of entertainment-based business development and marketing solutions for the company’s corporate clients that range from start-ups, to organizations such as the NFL, USOC, PGA and NHL, to “Fortune 500” companies like Anheuser-Busch, General Motors, Dennis Publishing (Maxim, Blender, Stuff and The Week), Starbucks, Texas Instruments and Pepsi, amongst others. William Morris Digital was responsible for identifying new distribution channels for media and technologies that would impact the delivery of content. Mr. Mass also represented the interests of some of the agency’s most significant talent and production company clients.
Before joining William Morris, Mass was an Associate in the Corporate Finance Department of Bear, Stearns & Co. Inc. While at Bear Stearns, he analyzed, structured and negotiated mergers and acquisitions, as well as divestitures, leveraged buyouts, and debt and equity financing for entertainment and media companies.
Mass recently ended his seven-year appointment as Chairman of the California State Lottery Commission. During his tenure as Chairman, he oversaw a number of key initiatives, which positioned the lottery for incredible growth, helping it become a $4.3 billion business.
John holds an MBA from Northwestern University's J.L. Kellogg Graduate School of Management and a BS in Finance from the University of Illinois.